Last edited 03 Feb 2021

Job to be done

Inclusive design in essential services. A practical guide for firms and suppliers, written by Bailey Kursar for the Money Advice Trust and Fair By Design and published in 2021, suggests: ‘When designers talk about the ‘Job to be Done’ (JTBD), they are referring to the reason why a user is using the product or service at hand.’

[edit] Related articles on Designing Buildings Wiki

Designing Buildings Anywhere

Get the Firefox add-on to access 20,000 definitions direct from any website

Find out more Accept cookies and
don't show me this again